gopro mission 1 series

THE BRIEF Create an immersive launch experience for GoPro’s MISSION 1 Series: the next-generation of flagship cameras designed to deliver amazing low-light performance, capturing scenes with clarity and details never seen before from a traditional action camera.

THE IDEA The MISSION 1 Series marks a new generation of capture. More than a camera, it's a gateway to new possibilities—a do-it-all powerhouse designed to bring any vision to life without limits. The MISSION 1 Series is Made for the Pursuit.

ROLE Associate Creative Director, Digital