Creativelive
THE BRIEF Develop a brand campaign and cross-channel marketing assets to deliver on CreativeLive’s promise to champion and inspire our students’ goals and ultimate success. Enable our community to follow the journey of students, instructors, and staffers from “what am I doing?” to life-changing wins.
THE IDEA Create two campaigns: one that shines a spotlight on the true stories of creators and one that celebrates the stories of perseverance.
ROLE Creative Director + Design
Real CreativeLives Stories, videos, and interviews that give a behind-the-scenes look at the individuals who make up the CreativeLive community. The real messy versions full of daily struggles and big swings.
Everybody Starts Somewhere The journey of a creator doesn’t have a clear path or timeline. The first step and the 100th are equally important. Every great has been there. The creative process and the pursuit of dreams can be lonely, let these stories of perseverance serve as a reminder that it doesn’t have to be.
CREATIVE DIRECTOR Lindsey Conley / COPY Daniel Goldberg / VIDEO Miles Burnett / PHOTO Casey Cosley